People often say that the Li Auto L7 launch event had a distinct "Apple style." In fact, every Li Auto launch event pays tribute to Apple. "To become the Apple of the automotive industry," is a sentiment that Li Xiang, founder, chairman, and CEO of Li Auto, has publicly expressed multiple times.

"To convey Apple's philosophy simply and vividly to the audience both on-site and in front of their screens" is a fundamental principle of Apple’s launch events and the most crucial measure of their success.

Working with the Li Auto team, each collaboration is an opportunity to learn and grow together.

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