On July 8, 2023, the BMW Group's new Shanghai R&D Center was officially launched, marking a comprehensive upgrade of BMW's R&D efforts in China.

In this vibrant land of innovation, BMW is once again envisioning the future, leading luxury mobility with innovation, and creating emotional experiences and pure driving pleasure for users. The thoughtful design and layout of this event allowed guests to experience BMW's "Joy of the Future" in a relaxed and pleasant atmosphere. Through a meticulously arranged exploration journey, guests were able to catch a glimpse of the pure driving pleasure of the future.

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