Each generation update of the 5 Series always garners widespread attention. The key to the success of this event lies in how we convey the unique charm of the eighth-generation 5 Series, which combines comfort and driving pleasure, in a distinctly "BMW" manner to the national media.

From "airport pickup and accommodation" to the "main event" and "test drive experience," every touchpoint of the media itinerary was meticulously designed and arranged to enhance exclusivity and encourage organic sharing. This not only deepened product understanding but also strengthened the emotional connection between the brand and the media.

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