The BMW 5 Series, as the world's most successful mid-to-large luxury executive sedan, boasts an unprecedented breakthrough design in its eighth generation, showcasing BMW's relentless pursuit of innovation.

This is a launch event unlike any other: BMW's commitment to continuous innovation. There are no PPT presentations, no catchphrases, and not even comprehensive product explanations. Instead, it's a 30-minute relaxed and cheerful show featuring a talk by several BMW team members and a cameo by the well-known automotive influencer Alex. Attendees can engage in in-depth discussions with BMW's management and engineers and experience up close the evolution of the BMW 5 Series.

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