As the annual event of LOTUS, the Lotus Day is a user-oriented brand experience. In the year 2024, following the brand claim of "For the Drivers" and the annual theme of "Driver to Driver," LOTUS DAY will create multiple brand experiences for the participants. To stimulate the desire for driving by putting some FUN into it. "LOTUS DRIVER" could experience the passion of driving on the track, as well as the fascinating activities to showcase the brand culture brought by LOTUS off the track.

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