In 2023, we welcomed the tenth anniversary of the Mercedes-Benz Ice and Snow Duel in this extreme cold region.

In the first off-road experience of a pure electric vehicle traversing the snow plains, the attention to detail greatly enhanced the luxurious experience for guests: Following the new EQS pure electric SUV, crossing the vast snow plains, reaching the highest point of the Moriger River, overlooking the winding "First Meandering River in the World." In this ever-changing era, experiential marketing allows us to see each other more passionately and purely...

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