The 2014 BMW JOY Night was held at the Olympic Boulevard in Beijing Olympic Green on September 21st, 2014, with the theme “Your Driving Pleasure.” Around 615 guests and 1500 JOY runners participated in the grand event, including artists and celebrities such as the well-known athlete Liu Xiang and famous singers Tess Collins, Wang Feng and Xu Wei.

The venue was divided into various zones, which includes outdoor car showcases, mingle area and 3 functional zones. All participants would walk through these zones during the event and experience the preface of BMW stories, BMW YDP stories, e-mobility & BMW i launch and the future driving pleasure from different perspectives. This allows participants to have an amazing and realistic experience.

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